Creatio
Type: CRM
Review Date: 24 October 2024
Overview
Creatio is a globally recognized provider of a no-code platform and Customer Relationship Management (CRM) applications. The company focuses on workflow automation, empowering businesses in over 100 countries to streamline their processes.
Its core offerings include CRM applications for marketing, sales, and service, adaptable industry-specific workflows for various sectors, and a wide range of marketplace add-ons. Leveraging AI-driven automation, Creatio enhances operational efficiency, helping organizations of all sizes improve customer interactions, employee experiences, and overall performance.
Creatio’s solutions are trusted by industry leaders across sectors such as finance, healthcare, manufacturing, and telecommunications. Recent innovations in their platform have earned them numerous industry awards, reflecting their commitment to advancing no-code technology.
Headquartered in Boston, MA, Creatio employs over 700 professionals across six offices worldwide. The company prioritizes transparent, mutually beneficial relationships and fosters a culture of care and positivity. Their focus on scalability and flexibility ensures that businesses, from startups to large enterprises, can customize workflows that align with their unique needs.
Key Features & Benefits
Citizen Developers
The concept of citizen development allows users without formal software development training to build applications using no-code or low-code platforms. As business users, citizen developers can create, integrate, and iterate model-based solutions, enabling anyone to bring important business ideas to life. ​
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Partners Network
Creatio has built an extensive global partner network (750+) to help businesses leverage its no-code platform and CRM solutions effectively. The partner ecosystem consists of system integrators, consulting firms, and technology partners who provide
value-added services, including implementation, customization, integration, and industry-specific expertise. Creatio partners are key in delivering localized support, ensuring a smooth deployment process, and tailoring the platform to meet specific customer needs
Composable No-code Approach
The approach enables non-technical users to rapidly build applications by assembling modular, pre-built components. This method allows for fast development, easy adaptability, and customization without the need for coding. It empowers business users to create and modify solutions independently, ensuring applications can evolve with changing business needs.
Security and Compliance
Creatio prioritizes security and compliance by adhering to industry-leading standards, including ISO/IEC 27001 and GDPR. The platform incorporates robust data encryption, secure access controls, and regular security audits to protect customer data. Creatio’s commitment to compliance ensures that businesses can confidently meet regulatory requirements while maintaining data integrity and privacy.
Applications Marketplace
An online hub offering a wide range of pre-built applications, integrations, and add-ons to extend the functionality of the no-code Creatio platform. It allows businesses to quickly implement industry-specific tools and connectors, enhancing CRM, workflow automation, and operational capabilities. The marketplace facilitates easy customization and scalability, enabling users to find ready-made solutions that meet their needs, reducing development time and costs.
Transparent Cost Model
Creatio offers a transparent and flexible cost model, clearly published on their website, making it easy for businesses to understand pricing upfront. Unlike many competitors, Creatio’s pricing is designed to be accessible for organizations of all sizes—from startups to large enterprises—ensuring affordability without hidden fees.
Technology and Architecture
Hybrid Architecture
Creatio's hybrid architecture combines multi-instance customization with multi-tenant microservices, offering maximum flexibility and scalability. The multi-instance component ensures data isolation, high security, and tailored customization for individual customers, while multi-tenant microservices enhance cost-effectiveness, fast delivery, and autoscaling capabilities. This approach allows businesses to deploy in the cloud or on-premises, balancing security, control, and efficiency according to their needs.
Deployment Options
Creatio offers cloud and on-premise deployment options. The cloud option is a SaaS model hosted on leading infrastructure platforms, providing global data center availability, automatic updates, and redundancy. Customers can choose deployment locations based on their requirements and policies. The on-premise option gives customers full control over infrastructure, including custom security, direct database access, integration setups, and configuration of updates. Customers can also select their preferred DBMS and OS, with the solution hosted on their infrastructure or a private cloud.
Integration Approach
Creatio offers a versatile integration approach with multiple options. Out-of-the-box integrations and marketplace add-ons provide ready-made solutions like Active Directory, MS Exchange, and Power BI, which can be accessed or extended through the marketplace. Low-code integration wizards enable REST/SOAP connections without extensive coding, making it easy to connect third-party applications and middleware. The Creatio API supports OData, REST, and SOAP for seamless CRUD operations and external integrations to automate processes. For advanced needs, custom integration options include REST/SO
Techology Stack
Creatio's technology stack is built on DBMS-independent architecture and uses an open-source software foundation for reliability and cost-efficiency. It supports major web servers, databases, and mobile platforms, offering compatibility with widely used technologies like Microsoft SQL, PostgreSQL, Kubernetes, and more. The stack also includes support for popular development frameworks such as Angular, .NET Core, JavaScript, and Python, providing a flexible and robust environment for creating, customizing, and scaling applications.
Consideration Points
Software Developers
While citizen developers and the no-code approach reduce the need for traditional development, complex tasks and integration projects still require the involvement of software developers.
Learn Before You Buy
To maximize value, it is recommended to take the free Creatio e-learning courses. These courses help you understand the licensing structure and implementation model of the solution
Conclusion
Creatio offers a powerful and flexible platform for businesses looking to leverage the benefits of no-code technology. Its robust CRM capabilities, composable architecture, and versatile integration options empower organizations to streamline processes, enhance customer interactions, and accelerate digital transformation. With flexible deployment options—both cloud and on-premise—Creatio adapts to diverse business environments while ensuring scalability, security, and compliance. The extensive partners network, transparent cost model, and support for both citizen and software developers highlight Creatio’s commitment to providing solutions that cater to businesses of all sizes. Financial institutions, in particular, can utilize Creatio for customer onboarding, 360-degree customer view, document management, and marketing activities.
Disclaimer:
The views and opinions expressed in this article are those of the author and is based on publicly available data and the author's personal experience. This article has been prepared for general information purposes only and you should not rely on its contents.